Social networking discipline

so i’ve been toying with the idea of ramping up my Facebook/Twitter activity for a while, now. what i’ve already noticed is that, unless you’re willing to be vigilant, these platforms are a basically useless exercise. their intrinsic value lies in the frequency of posts & subject matter relevancy to your business or other endeavor.

when i created a Facebook fan page for SDT, it seemed like something necessary for marketing purposes. what i quickly discovered is that you need to be super committed towards posting at least several times a week for any traffic conversion to occur. same goes for this blog and Twitter too. Twitter is probably the highest maintenance…it requires multiple daily posting to be any bit effective. plus, you have to follow enough people to get noticed by a potential audience.

i’m more likely to post once in a while on something useful & relevant that 20 times a week on meaningless marketing garbage. anyway, the social media card should be played if you intend on tapping into that 400 nillion strong Facebook audience. just be sure you’re ready for its constant daily/weekly posting discipline.